Berry X Studios

"Our secret ingredient for sweet design"

Berry X Studios is the team I was a part of with Alyssa Hernandez and Jonathan Cabello for the duration of our Design Team class at The Art Institutes in early 2015. Our team brand was created as a reflection of our fun and creative spirits. The name is a play on "Chemical X" from The Powerpuff Girls, and represents something new, fresh, and yes, tasty.

Sketches

I sketched many logo possibilities, and the Erlenmeyer flask was something we could all agree on. I was in charge of creating a mascot, so I went through a few variations before the final Dr. Berry. I was also responsible for the paper system, so I wanted to first choose a business card design, then create the letterhead and envelope design.