The Yogurt Experience
Rebranding for the Round Rock frozen yogurt business, The Yogurt Experience. The old logo did not represent the brand, which I discussed with one of the owners, Steve. The new logo is fluid and rounded, similar to the swirls of soft serve yogurt.
Client Research
The Yogurt Experience is a Round Rock frozen yogurt shop run by brother and sister team, Jennifer and Steven Broschofsky. I met with Steven to discuss their business and how they set themselves apart from the competition. While I was there I took some photos and recorded a lot of notes. Jennifer designed the logo, so I decided against suggesting a rebrand
Sketches & Logo Drafts
I felt like the lively combination of hot pink and lime green was working for them, so I stuck with those colors. The logo itself needed an upgrade to something modern and appetizing.
Color Variations
Full color, black & white, and a tertiary version ideal for smaller scale
Stationary
A letterhead, envelope, and business card for important frozen yogurt business
T-Shirts
To-Go Bag
When someone has too many covered cups of frozen yogurt to carry with their hands, they might as well show off where they got their yummy treats with this paper bag.