Logo and Tagline
No scoop required...that's the benefit of ice cream flavored soda!
Float
A soda brand of my own imagination, Float is the best, if not only ice cream flavored soda around! The branding is inspired by 1950's burger joints, ice cream parlors, and soda shops.
Inspiration
Color Logos
Variations of the Float logo within the color scheme
Bottle Labels
These labels are my favorite result of this project. I had fun writing the copy for each flavor, and I personally like the way the logo shows an image of the ice cream flavor, which reinforces the ice cream theme.
Bottle Mockups
Staying with the concept, Float sodas would be packaged in glass bottles, like the sodas that would be purchased in the 1950s.
Six Pack
A variety pack of all six Float soda flavors, styled in a way similar to 1950s sodas